eCommerce is a recently growing branch of technology that incorporates electronic media into the act of buying and selling of goods. Market competition is increasing day by day and to compete in the market, it is necessary to use multiple channels to reach and attract potential customers from all over the world.The world is advancing rapidly and online stores are gradually gaining popularity. Buyers like to buy items of their wish regardless of what part of the world they live in. The recent growth in eCommerce development has made it possible for sellers to market and sell their products in almost every region of the world.If you have just started a new business and need publicity or you are a running business owner and need to reach more customers or just to promote a new attraction of your business, eCommerce is the thing for you. eCommerce websites allow you to display your goods online where customers across the world can see them and buy them, and the cost of an eCommerce website is nominal compared to the profits it will yield.eCommerce has gained groundbreaking popularity, in the UK, 59% of the retailers prefer selling their goods online, whereas the figure rises to 79% in Europe. In the United States alone, the eCommerce sales for the previous year reach above a staggering $200 billion. More than 40% of teenagers prefer buying things online rather than in person.By the year 2014, it is predicted that more than half of the trade in modern countries will be done by eCommerce. If you own a business, and would like to expand your business and reach out customers in places you had never imagined before, eCommerce development is making it all possible.The future of eCommerce looks even brighter since owing to the recent developments in web design, eCommerce merchants can now personalize the look of their eCommerce stores and have more control over it. They can now customize how the website looks according to the product they are marketing. They can provide the customer with a more welcoming environment, thus increasing sales and benefits and getting an experienced eCommerce Web Designer is a key to success.Social networking is becoming increasingly popular and millions of people around the globe use social networking websites. Now it is possible for sellers to market their products on these websites, so they can target the most relevant audience for their products, as well as get detailed data on their customer behavior so they can better improve their methods.Nowadays, people like to use their smart phones for almost everything, including shopping. Now, with a recently developing branch of eCommerce called M-commerce, sellers display their products on websites specifically optimized for mobile viewing, so that their customers can buy their goods using their handheld devices which has increased sales drastically.eCommerce development has shrunk the world and brought buyers and sellers closer to each other. It has reshaped trade has become one of the most important tools for promotion and publicity of one’s business, and a must to have in this increasingly competent world.